In our first healthcare project, we discovered that although marketing professionals knew all the best the platforms and the most successful strategies, they didn’t speak the language of healthcare. Unfortunately, that meant that they couldn’t properly market to our target audience. We decided to take the DIY approach and our initial success led us to become professionals who specialize in marketing healthcare businesses.
Knowing how to speak to each audience in its own dialect:
Clients, agencies, facilities, doctors, RNs, LPNs and CNAs all have different ways of communicating and we know how to market to each one.
What does it mean to speak the language of healthcare?
Understanding what each audience seeks:
We understand the needs, wants and motivations of our potential clients. We know their pain points and their deepest wishes, and we craft our messages to speak to their desires.
Knowing where healthcare professionals spend their time:
We select our marketing channels according to where potential clients are hanging out in their free time and what platforms they are using to make professional connections.
Integrating marketing and operations:
We know that in healthcare, marketing and operations are inseparable. That’s why we put a lot of effort into integrating the two in a streamlined process that serves the businesses’ goals.
Want More Info?